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SmarterComics

  • The Long Tail

    Author: Chris Anderson

    Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager!

    In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.”

    Do you understand this major shift that happened in business with the arrival of the Internet? Forget twenty questions — find out in only ten. Take our quiz to see how you rate on the Internet Business Expert scale.

    Chris Anderson

    CHRIS ANDERSON is editor in chief of Wired magazine and coiner of the term, “the long tail.” His first book, THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE, became a New York Times bestseller. Anderson served as U.S. business editor at The Economist, where he launched that journal’s coverage of the Internet. He’s the founder of Booktour.com, Geekdad (a blog), and 3D Robotics (an open-source robotics company). He studied science journalism and holds a BS in physics from George Washington University. His latest book is Free: The Future of a Radical Price.

  • Reviews

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    Average Rating:
    • Perfect
      from lianbaima

      Thank you Mr. Anderson. Your book helped us tremendously in building one of the most promising startups in Australia.

    • OUTSTANDING!!!!
      from jkelp

      Got the print and iPad version. Congrats SMART COMICS!

    • Brazil
      from S. Mesquita

      When are you going to publish those books in Brazil? We need more. Please????

    • iPhone App
      from Helen McBrian

      Truly unique!

    • Complex?
      from Lane B.

      I doubt that readers who don't understand the original book will do so with the illustrated version. Sorry :)

    • The Power of Visuals (iPad App Review)
      from David Lang

      I was meant to read the original for a long time. When I saw the illustrated version, I grabbed it. Now as I understood the key points of the book, I feel more comfortable to read the original version. Genius!

    • CliffsNotes 2.0?
      from David

      Like the SmarterComic The Long Tail, I'll keep this short and sweet. I really enjoyed the format and presentation of The Long Tail that SmarterComics has delivered. I would recommend this for anyone that has heard about The Long Tail and would like a quick introduction but isn't ready to invest the time in reading the full book. It is also good for people who have read The Long Tail but would like a little refresher. I read in another review somewhere that this is for people who don't like reading. I don't subscribe to that theory. There are just some topics that I don't need to read 300 pages on.

    • Impossible?!
      from Marc Berman

      Can't believe that you guys can turn that book into a comic. 5 stars for bravery. But be warned, I'll review it again!